In a recent US research report titled ‘Auto Marketing: Role of Digital Media in Automotive Purchase’ over 85 percent of respondents aged 18-55 years said finding a bad review online would impact their purchase decision.
Another North American survey revealed that nearly nine in 10 consumers read online reviews to determine the quality of a local business, and 39 percent do so, on a regular basis clearly highlighting the need for businesses to attract more reviews and actively manage their online reputation.
Studies from Dealer.com and Digital Air Strike found that traditional online review sites and ratings still carry the most weight when consumers make their decisions about which dealer to visit.
The takeout from these studies clearly suggests that by cultivating positive online reviews dealers can grow the size of their markets and generate more sales.
Why? ‘Because car buyers are willing to drive farther to reach dealerships with positive online reviews—24 percent said they would drive 48 kilometres to a dealer with positive reviews, 15 percent said they would drive as far as 64 kilometres, while nearly one-third (31 percent) said they would drive 80 kilometres or more.’
If 70 percent of online car buyers are willing to drive almost 50 kilometres or more for a dealership with good online reviews, how many customers do you think you could gain from a positive online reputation?
What can you do to improve your online reputation?
Consider the Snap21 process for Android and iPhone.
Snap21 is a game changer when it comes to getting a constant flow of reviews and social sharing from happy customers.
‘Snap21 has done more than we ever could have asked for! It still amazes me when people enter the dealership and talk about all the great reviews they have been reading online. We have generated over 500 reviews in less than a year and our photos have been seen almost 5,000 times! We couldn’t have done it without them!’ says Trent Neely, GM Rahal Motorcar Company.
Businesses using Snap21 are averaging more than 40 percent of their customers posting reviews, with one third of them telling their friends and family about their experience.
In just 21 seconds Snap21 creates a constant flow of reviews and social sharing from your happy customers.
It’s an effortless way for your customers to share a photo on social media and for their friends and family to know they brought their car from you.
How does the system work?
During the delivery process a sales consultant just clicks on the Snap21 app which runs on any mobile device, tablet or smartphone, enters a couple of quick pieces of information and takes a picture!
The process generates a branded email that goes immediately to your customer, and makes it easy for them to write a review and share it on social media.
What’s more, you get notified by email every time someone leaves a review about your dealership on Snap21.
Snap21 can also track and report when people share their photo on social sites like Facebook, Google+, Twitter, Pinterest and more!
The program is also a morale booster for dealership staff since most of the reviews will directly reference everybody’s contributions and acknowledge their outstanding work.
Jon Miller, GM Bobby Rahal Acura has the final word: ‘We wanted a system that makes it easy for our customers to share a photo of themselves on Facebook. We also know how important it is to get online reviews. Snap21 provided both of these and more.’
So how do you get started?
Call 1300 880 057 or visit
http://www.snap21.com.au for more information.