AADA is always looking for ways to add value for our members. Our Tuesday Team Events at the AADA National Dealer Convention & Expo 2018 represent unbelievable value – an opportunity for your sales and service staff to learn from two of the world’s greatest trainers in their fields – for a small investment that will pay for itself within a month if your staff take home and apply the lessons learned.

For just $99 per staff member, you can give them access to the minds and experience of David Kain, one of the world’s foremost digital sales and marketing experts, and Scott Stein, an expert in service and a leadership guru who has worked across countless industries but for the past two decades has focused on the automotive industry.

Sales

In his workshop titled “7 Digital Tools That Sales People Must Use & How To Use Them”, David Kain will present a compelling session designed to help your sales and marketing teams understand and utilise the digital tools at their disposal.

David will dive into the “Whys and Hows” of using Search Engines and Social Media Platforms to drive your Digital Sales Growth with an eye on reducing operational costs. He will explain the difference between search engine optimisation and search engine marketing, also known as the difference between free search and paid search.
David will present real-life case studies where US Dealers have effectively used Search and Social Strategies to grow their businesses and explain how this can work in your dealership. He will lay out the investment of time and staff to make it work, with very clear answers on the commitment and elements necessary to replicate success in your market, and present solutions to balance and solve dilemmas Dealers face.

David will outline the importance of YouTube and present case studies highlighting how to effectively use this powerful marketing tool. Google gives YouTube videos a favoured position in search results so if you are not using it you are missing out.

Attendees will be provided with Key Performance Indicators (KPIs) along with guided success paths showcasing how these platforms can increase sales, profits and market growth. You’ll want to arrive early and stay after to engage 1:1 with these automotive professionals with a keen desire to improve your results.

David has a unique background that includes Automotive Retail, OEM Internet Leadership and Digital Sales Training and Consulting. During his 20 years in retail working in his family’s Dealer Group, he served in various positions in sales and service, including Dealer Partner at Jack Kain Ford where he remains a partner today. His internet experience includes developing his own dealership internet operation and being a co-founder of FordDirect.com, the Dealer/factory-owned joint venture that is the internet lead provider to Ford and Lincoln Dealers, where he served as the Chief Operating Officer until he developed KainAutomotive.com. KainAutomotive.com
was ranked as the Dealer’s Choice #1 Internet Sales Training Company every year from 2008-2013 in Auto Dealer Monthly.

Service

In “Hacking Your Service Department: Leadership & Customer Strategies”, Scott Stein, CEO of The Learning Difference, will ask your representatives to examine whether your Service Department is up to speed and being led in a way that is maximising the opportunity – or is it operating like the 1990s?

We all know that the majority of a dealership’s absorption is generated in fixed operations; however, many service operations are lacking. This session is designed to allow you to start identifying what areas you, as a leader, may need to ‘hack’ to change the culture, operations and customer experience in your service department.

At the end of this 60-minute presentation the attendees will be able to:

• Identify if their service operations are stuck in the 1990s or if they are innovative, cutting edge and ready for the future
• Understand the shift in customer expectations and whether their service department has kept up with these new trends – and what to do about it
• Analyse their current leadership approach including areas of focus and ability to delegate and get the best out of their staff
• Implement a range of service strategies that can improve the customer experience – including a number of leading approaches from overseas.

This highly interactive session will look at a range of research items and customer trend data that shows the disruption occurring in the current marketplace. It will also provide practical insights from Scott’s book: “Leadership Hacks: Clever Strategies to Boost Your Impact & Results”.

Scott Stein has worked with thousands of leaders from across the world, helping them become better leaders by fast-tracking their thinking and their approach with their people. He has a Masters Degree in Communication and wrote his thesis on Teams. He is also an internationally-recognised Certified Speaking Professional (CSP).

Although he has worked in numerous industries, he has focused on the automotive industry for the past 20 years and been involved in International Automotive Manufacturer rollouts and Dealer Group activities, as well as working directly with DPs and their management teams.

To date he has been in over 500 dealerships across Australia, Asia Pacific and the United States and uses these insights to share practical strategies that leaders can take to get more done in a smarter way. He is the author of five books.

These two sessions will run concurrently, 7pm to 8.30pm, on Tuesday 4 September in the Level 1 Meeting Rooms of the Gold Coast Convention & Exhibition Centre.

If your staff sell just one more car per month or book just one more service, their attendance at these brilliant sessions will immediately be paid for, with nothing but gravy for every month to follow.

You might not be willing or able to spring for full convention passes for all your staff, but if your dealership is in or around the Gold Coast/Brisbane areas you would be mad not to take advantage of this stunning opportunity to put your staff through world-class, best practice training.