If you are like most Australian franchised Dealers, especially in the current market environment, you are always looking for ways to improve your bottom line. One often-overlooked area is the profitability of your trade-ins and wholesale stock. Dealers are usually happy if these cars ‘wash their face’, but what if there was a way to actually sell these cars at good margins instead of simply disposing of them?

Thankfully, with the launch of in Australia, franchised Dealers now have access to a proven online platform that has been delivering excellent results for UK Dealers for over a decade. The platform allows franchised Dealers to list trade-in stock to a larger and more competitive marketplace than the traditional closed tender model. Instead of giving away your potential margin to a small group of regular wholesale buyers, you can open up your inventory to a wide audience of motivated used vehicle buyers.

While franchised Dealers can list and, of course, buy stock using the platform, independent Dealers can only participate as buyers. Dealer-Auction provides independent Dealers and licenced wholesalers with access to franchised Dealer stock that they could not previously purchase, offered in time-based online auctions that can run 24/7, 365 days a year.

Dealer-Auction allows wholesale buyers to easily research and compare vehicles online in one place. The intuitive digital platform will house good quality stock available for the right buyer and at a price that drives profitability for both buyer and seller. is supported by a team of motor industry professionals with extensive dealership experience, who support buyers and sellers throughout the entire process. Specialist negotiators even help to close sales on vehicles that don’t meet reserve.

Franchised Dealers and trade buyers can take advantage of benefits such as:

  • Increased profits
  • Easy to use platform
  • Transparent process
  • Trade only marketplace
  • Franchise Dealer annual subscription fee of only $200 + GST
  • Fixed sale fee $100 (+GST) per vehicle
  • No buyer fees

After a successful launch in Queensland in late September, Dealer-Auction will be rolling out across Australia during 2020.

They already have hundreds of wholesalers on board and have received fantastic feedback, after only one full month of trading, from Franchise Dealers that recognise the need for the wholesale digital solution that is Dealer-Auction.





Scott is originally from Leicestershire in the UK. His entire career has been within the automotive industry, beginning as an apprentice mechanic at the age of 16 before moving into sales, sales management and Dealer Principal. He spent 10 years as Dealer Principal for a large family-owned Dealer group before taking on the role of General Manager of Dealer Auction UK in 2017. Early in 2019 Scott and his wife relocated to Australia, where he is now the Head of Dealer Auction. After successfully launching the business in Queensland, Scott is looking forward to rolling it out across the rest of the country in 2020.

Leave a Reply

Your email address will not be published. Required fields are marked *