NEW PLAYER TO DRIVE DIGITAL TRANSFORMATION

A leading digital marketing provider specialising in the automotive industry is expanding its global footprint into Australia, having already signed a number of large customers in both the automotive and wider franchise sector.

Search Optics partners with Australian businesses to create custom and integrated digital marketing strategies, leveraging consumers’ growing demand for a complete digital experience, from researching products to purchasing online.

Recent results show online shopping in Australia is worth $16.6 billion a year, so it is clear that online and mobile is going to account for more and more of Australians’ buying habits.

Other reports, however, suggest Australian businesses are falling behind in the digital uptake. Search Optics is addressing this gap by helping franchises make the most of this change in consumer behaviour by implementing an integrated digital strategy quickly and easily.

Its offerings include Blueprint Platform, a patent pending mobile first website solution, local and paid search, content marketing, SEO/SEM, display and business intelligence platform UPTRACS — all backed by a team with an industry-leading 340 Google certifications to ensure a top of the range digital experience.

Steve Traplin, General Manager for Australia at Search Optics, says, “Australia is a market that is increasingly digital-centric, with consumers wanting to shop and purchase any time anywhere. Even when in store they are checking mobile sites for more information to help make informed decisions. Search Optics provides an answer to this customer demand, helping businesses maximise integrated digital marketing technologies to improve lead generation and increase conversion rates.”

Search Optics already has a strong history in helping franchises within the automobile, hospitality, and casino and gaming sectors adopt digital platforms. The company has worked with a number of high profile brands, including General Motors, Toyota, Fiat Chrysler and Volkswagen. Built on a background in marketing and automotives, Search Optics now serves businesses globally, with offices throughout the US, Canada and South America, in addition to its new office in Australia.

“We believe in being strategic partners with our customers and part of this is guaranteeing significant and transparent ROI,” says Mr Traplin.

“We want to work closely and proactively with our customers to ensure we are developing the correct digital strategy and approach for their particular market, as well as ensuring that the content available can be easily updated. With customers becoming more and more agile in the way they shop, providing this relevant and consistent digital experience is more vital than ever.”

Search Optics Australia
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