Karl comes out every day in ‘Frisco’

Deloittes/AADA Joint NADA Convention & Expo 2015 Study Tour a First for Aussie Dealers.

Iconic as the Golden Gate Bridge, the “famous” San Francisco fog inevitably rolls in around three o’clock everyday and blankets the entire Bay Shore communities and coast, then burns back to clear skies by noon the
next day.

On Wednesday, 21 January 2015 an enthusiastic group of Australian auto dealers, partners and executives will also roll in to San Francisco to attend the 98th NADA Convention and Expo at the Moscone Centre, which is located in the urban heart of the city’s downtown district.

NADA is where thousands of new car dealers and business leaders from America and elsewhere come to learn, network and arm themselves with the latest innovations and strategies to stay ahead of the curve.
In addition to the internationally-recognised keynote speakers, auto industry executives and hundreds of exhibitors showcasing the latest equipment, services and technologies, NADA University is renowned with providing attendees with the industry’s best trainers.

NADA University topics include Executive Leadership, HR, Fixed Operations, Advertising, Marketing, new and used sales, leasing, F&I, CRM, Digital Marketing, Legal and Regulatory.
As in previous years, the study tour will feature an exciting mix of business and pleasure.

On arrival in San Francisco on Wednesday, 21 January, attendees will be transferred to the dynamic W San Francisco which is located right next the Moscone Centre where NADA is being held. The hotel also has fantastic views of the city skyline and is distinguished its chic art exhibitions, film screenings, fashion and music events.

The welcome dinner will be held ‘outdoors’ at the slick and contemporary 620 Jones – a one-of-a-kind 8,000 square foot courtyard terrace with towering blue-steel gates located a mere three blocks from San Francisco’s historic Union Square. Sleek and modern, this the perfect place to savor sexy cocktails such as the Flowerchild Gone Wild, incredible food and hot music under the stars…or even a blanket of fog while guests bask in the glow of their heated terrace.

Day two, Thursday 22 January starts with a tour of one of biggest and most successful dealerships in California. Delegates will then be taken the Convention Centre where they can choose from 64 dealer-centric workshop topics and 174 sessions. During the breaks between the sessions a visit to the expo is highly recommended for sourcing new products and ideas.

Following a hectic day at NADA, you can relax in the super-comfortable lounges at the sophisticated Press Club – one of ‘San Fran’s’ coolest wine bars and lounges that offers California’s finest wines and beers in a sleek and social atmosphere. It is in a prime location just two blocks from Union Square and the Moscone Center.

The Press Club’s award-winning architecture is unique and impressive space. The locations of the various semi-private area create an ideal flow for networking as guests walk around to taste great wines from all over the world and dine on upscale bites including Marin Sun Farms Hamburger Sliders and Housemade Mini Corn Dogs, and Devlied Eggs.

A lively Deloitte’s business breakfast at the hotel kicks-off a busy Friday morning after which delegates will be transported to the Moscone Centre for the NADA University workshop sessions with 50 new presenters and another opportunity to visit the trade exposition where delegates have direct access to over 500 of the world’s leading companies in the auto industry.

In the evening one of America’s most imaginative and talented chefs Hubert Keller is a mere stroll away from the W Hotel at his newest restaurant, Burger Bar. Located at the top of the famous Macy’s building, directly on Union Square, the causal and energetic Burger Bar will wow you with its amazing selection of burger creations as well as its awesome view of one of the city’s favourite neighborhoods.

After an unforgettable evening with colleagues and friends, Saturday is another chance to catch the inspiring and informative NADA University workshop sessions and check-out the happening products, cutting-edge solutions and latest technology services at one of the world’s biggest auto industry expos.

Saturday also starts with a Deloitte’s business breakfast and the tour wraps-ups with an unforgettable night at the Supper Club where visitors will be greeted by beautiful costumed staff and offered signature cocktails – served up of course. Guests will then be invited to enter La Salle Neige – the main dining room, where they will lounge on all white day beds while enjoying sumptuous food.

Everything is delicious, despite the scene-stealing atmosphere. Neon lights change the room’s glow as clubby music pulses. Throughout the evening, servers might slide down a two-story railing to dance on the bar, perform a lip-sync routine or swing from the ceiling. It is non-stop entertainment and surprises – a feast for all senses and an unforgettable night!

For those wishing to extend their stay in for the last day of NADA can do so alternatively you’ll be transferred to San Francisco International Airport for return flights to Australia.
If you’re wondering who Karl is, that’s the name of the San Francisco fog.

For more information, please contact Terence Harris or Kate Thomas at Corporate Blue Travel Management on (03) 9578 6555.

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