AADA has secured a massive coup with the news that Facebook will present a session at the 2017 AADA National Dealer Convention.

Coming on the back of the previous announcement that Google will also conduct key sessions, this makes the Convention a must-attend event for any Dealer serious about maximising their digital impact. In an increasingly digital world, that should be everyone.

The Facebook session caters for marketing managers and other leaders inside dealerships. It will be held at 7.30pm on Tuesday 19 September as part of the Tuesday Team Events program.

Mobile moves metal: learn how Australian Dealers are selling cars using Facebook and Instagram
Ted Bergeron, Facebook’s Head of Automotive, will demystify the largely untapped opportunity that exists across social media for dealerships across to improve dealership reputation, generate leads and maximise aftermarket efforts.

Ted Bergeron

Led by platforms like Facebook and Instagram, the mobile device has dramatically shifted consumer attention and, in the process, created an undeniably powerful marketing platform for local businesses. Join Ted’s 90-minute master class around the opportunity on Facebook and Instagram to start building your dealership’s competitive advantage on mobile.

Bring your staff

Together with sessions catering for sales and service staff, this new addition to the evening program completes an entire-dealership perspective, making it an ideal opportunity for dealerships to cover all bases for frontline and key staff. AADA CEO, David Blackhall, urged Dealers to bring along key staff in all these areas as the learning potential is massive.

“We live in an increasingly digitalised world,” Mr Blackhall said. “With millennials visiting, on average, 10.1 websites and zero physical dealerships before making a purchase decision, having a strong online presence is absolutely vital for Dealers.”

The Facebook session will highlight that using Facebook is about far more than just collecting ‘Likes’. It will show how to use Facebook to generate leads, how to use targeted advertising to cut advertising spend, how to use content – and what that content should be. It will share with delegates the knowledge of how to create the kind of ‘social experience’ that will attract attention amongst the mass of information that is Facebook.


Similarly, the Google Digital Event, which will run twice on Wednesday 20 September, will impart crucial information and strategies to help Dealers transition to the digital age. Four sessions will deal with how to create an online presence that captures attention, showcasing best practice solutions from around the world, both within and outside the automotive industry.

Google’s representatives will also cover the five key questions Dealers need to ask their digital partners, as well as advanced strategies such as video content and re-marketing.

Both Google and Facebook will also be part of the Trade Expo offering Dealers ‘Help Desk’ solutions throughout the Convention.

Save your place

The 2017 AADA National Dealer Convention is just over two months away. With the largest-ever Trade Expo and a host of key speakers, Dealers and allied industry professionals are urged to book their places to ensure they don’t miss out.

The Convention will be held at the International Convention Centre, Darling Harbour, Sydney, on 19 and 20 September. Speakers include former Federal Treasurer, Peter Costello; ACCC Chairman, Rod Sims; Federal Minister for Urban Infrastructure, Paul Fletcher; business technologist, Steve Sammartino, and award-winning entrepreneur and technology leader, Jared Hamilton. Plus the usual high standard of world-leading automotive industry trainers and professionals, and an exciting social program headlined by award-winning singer-songwriter, Ella Hooper.

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