DIGITAL FOCUS IN EXPO

It is no longer sufficient for dealerships to have a token online presence. They must become expert in the methods, technologies and strategies required to bring customers through their digital front door.

Designing the best, most interactive and complete experience of a vehicle will become possibly the most important tool in a Dealer’s kit. Not just photos, but video. Not just video, but 360-degree virtual walkarounds.

irtual test drives – who will harness Virtual Reality technology to provide customers with an experience as close as possible to sitting in the car?
The Expo side of the annual AADA National Dealer Convention & Expo is always a showcase for cutting-edge products and services, and with the COVID-19 pandemic marking a shift to an even more online world, the Expo will have a heavy focus on bringing Dealers the latest and greatest in online tools and strategies.

The Expo Open Day will also return, granting the chance for Dealers and staff to enjoy a free visit the array of new products and services on display. A new initiative at the AADA 2019 National Dealer Convention & Expo, the Expo Open Day was extremely successful, and we look forward to even more Dealers taking up the opportunity.

Dealers, managers, staff, allied industry professionals, and anyone else involved with the retail automotive industry, will benefit from the opportunity to mingle with contemporaries and discuss new products, services and opportunities with exhibitors.

For those who want to extract maximum value, AADA has timed the Expo Open Day to lead into the two Team Events sessions for sales and marketing staff. These will run from 7:00pm to 8:30pm that evening. An afternoon of learning about the latest products and services, followed by sales and marketing sessions conducted by leading experts in their fields make for a day rich in information.

In an ever-evolving industry it is vital your people are armed with the most up-to-date knowledge of what is out there to make their lives easier and your business stronger.

AADA always strives to put together an Expo showcasing the latest and greatest gadgets, gizmos and goodies, and with more than 80 exhibitors, the Sydney Expo promises to be one of the most comprehensive yet.

For locally-based Dealers in particular, the Expo Open Day offers a golden opportunity to build their staff’s understanding of the latest developments in their departments. In an age when knowledge is power, the better-informed your people are, the better they can perform their roles and drive your business forward. Even a visit of just a couple of hours after work could be incredibly beneficial.

It’s a one-stop-shop you can stroll through at your leisure, whether for a short break between sessions or for a few hours to fully immerse yourself and upload a wealth of new knowledge and ideas.

Whether it is after-market product and services, insurance, finance, marketing, digital marketing, lubricants, software, customer retention or any other aspect of dealership operations, our friendly exhibitors are ready, willing and able to help you find solutions for every department.

The Trade Expo Village is always a popular destination for delegates to gather and connect with friends and colleagues between sessions, while learning about new business tools.

The Expo is designed for ease of navigation, with an open layout making it a breeze to walk among the various exhibitor stands and check out the wide selection of ground-breaking products and services on display.

There are always a few treats to eat, interesting people to talk to, important innovations to hear of, and a bit of fun to be had as well.

The Expo is open for the duration of the Convention.

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