Ian Field, Chairman - AADA

Convention Success!

From rousing presentations and glittering entertainment, to unprecedented networking opportunities – The AADA National Dealer Convention once again enthused and empowered hundreds of Dealers from across the country. In this issue we take a look at some of the Convention’s highlights and star attractions.

Dealers Forge Ahead In A New Direction

Forward Thinking; A New Direction was the 2014 AADA National Dealer Convention theme and the message was delivered through some of the world’s most inspired presenters and workshops.

The stunning RACV Royal Pines Resort in Surfers Paradise was the host of this year’s Convention, which kicked off on Thursday July 10, running for three days.

Backed by a reinvigorated AADA, this year marked an important turning point – for the first time, the Association behind the Convention was entirely Dealer funded, organised and controlled. The result of this was reflected in the Convention programme, which put new emphasis on creating an open dialogue between AADA board members and delegates.

Of course, the Convention also stuck to its proven formula of bringing together first rate speakers under one roof to share their knowledge and experience.

Amongst the esteemed speakers was global automotive legend, Paul Cummings.

Ever since the Convention met with Paul’s lively and insightful personality back in 2007, Dealers have been determined to have him back. And Paul’s presence in July was certainly no disappointment. Using his usual wit, he expertly uncovered the cornerstones of a successful dealership. Other particular highlights included our two major Australian guests, Veronica Johns, President and CEO of Fiat-Chrysler Australia along with former Prime Minister, the Hon. Mr John Howard .

Both these exceptional speakers rocked the Convention, which you can read more about in the following pages.

As in years gone by ‘Profitable Products’ returned bigger and better in 2014 with a showcase of unique and cutting-edge products designed to increase leads, sales and boost profit. The famous Pentana Solutions Trade Exhibit also offered Dealers the latest tools and services in one convenient location.

On the entertainment front many delegates had to pinch themselves when I’m Still Standing – the highly acclaimed Elton John Tribute Show graced the main stage. Featuring Greg Andrew as Sir Elton John, the resemblance between the impersonator and performer was uncanny.

Along with the fun, there was plenty of time for serious discussions between delegates, AADA board members, policy makers and representatives from manufacturers and legal firms.

A particular highlight were the AADA Panel Q&A Sessions which exposed the current issues and challenges Dealers are (and will be) facing as the auto industry landscape continues to change.

For the hundreds of Dealers and allied industry members in attendance, this was just another invaluable aspect of the Convention programme which has no doubt made 2014 an unforgettable year in AADA history.

Leave a Reply

Your email address will not be published. Required fields are marked *