Changing Times, Changing Trends

Demographer Mark McCrindle’s Convention Closing Keynote may inspire you to reshape your business

Did you know that only 1 in 10 Australians use public transport to get to work and more people walk than catch a bus?!
What’s more, the average Australian car drives 14,000 kilometres every year, meaning Australians, with more that 13 million vehicles combined, drive 182 billion kilometres annually – that’s to Pluto and back 20 times per year!
And more than half of households (54 percent) have at least two cars. In fact, there are almost as many passenger vehicles as there are adults in Australia.
The times are changing faster than ever – technologically, demographically, socially and economically. In the ongoing quest for relevance it is crucial that businesses and leaders observe the changes, understand the shifts and respond to trends.

Dealing with change and its implications is one of the most important and demanding parts of any business, according to Mark McCrindle.
Mr McCrindle is an award-winning social researcher, demographer, best-selling author and founder of McCrindle Research.

His clients include some of Asia-Pacific’s largest multinationals, many of the world’s best brands, numerous government organisations and some of the country’s most recognised not-for-profits.
In addition, Mark is an in-demand social commentator across all media channels, not only because of his unique understanding of key social trends and influences, but also because of his dynamic and engaging communication style.
Wendy Foster, President of the Society of Association Executives commentated after seeing Mark on stage recently: ‘Mark’s presentation was dynamic, professional and expertly tailored to the precise needs of our members.
Mark is an impressive and knowledgeable speaker on the subject of Generation X.’

Some of his most requested topics include ‘Snapshots of Modern Consumers’, ‘The Emerging Issues That Will Shape our Future’ and ‘How Coaching and Mentoring has Replaced Commanding and Controlling’.
A spokesperson for ANZ Banking said: ‘His presentation was fresh, engaging, interactive and responsive. He connected well with the audience and created natural breaks for input and discussion.’
Mark’s highly valued research and reports, presented through infographics, data visualisations and videos have established him as an expert demographer, futurist and social commentator.
Academically, he is a graduate of the University of NSW with a BSc (Psychology), Masters degree (MA) in sociology, and is an accredited QPMR (Qualified Practising Market Researcher).
Mark’s enlightening keynote at this year’s AADA National Dealer Convention will empower your team to utilise the social and demographic trends needed to thrive in the age of continuous change.
Don’t miss ‘Changing Times, Changing Trends’, Dealer Operations Day, 2.00pm – 5.00pm, Wednesday 12 August, 2015, Plenary 3 Theatre.

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