3 tips to show off your dealership At Dealer Solutions, we’ve spoken before about the importance of a great looking website, with technical substance that drives customers directly to your dealership and inventory. Well, it doesn’t stop there. Once you’ve…
Be alert for these warning signs that you should look for a different kind of CRM Today’s car buying marketplace demands nothing less than a connected, personalised customer experience. Consumers want dealerships to know who they are and what their…
It’s almost impossible to imagine any business without some kind of digital advertising aspect integrated into their marketing strategy. In our technology and convenience-driven world, even the most traditional types of businesses and services are turning their gaze to the…
Today’s consumers are always on the go and constantly connected with their digital devices A recent Forbes article predicts that by the end of 2015, almost half of all Google searches will come from mobile form factors (Olson, 2015). As…
The changing face of cars and the retail automotive industry is making it more important than ever to rethink your after-sales strategy Dealers are experiencing something approaching the ‘perfect storm’ when it comes to making aftersales revenue. Increased service intervals,…
I spend a lot of quality time with auto dealers, and I’m often surprised at the state of their online marketing programs. Sometimes I am even downright outraged at how some online marketing providers (website developers, SEO & SEM companies,…
A recent court decision (and the ensuing penalties handed out) serves as a good reminder to Dealers about extended warranty compliance. The Federal Court recently found that both Fisher and Paykel Customer Services Pty Ltd (Fisher and Paykel) and Domestic…
How many websites have you visited lately that are just downright awful? Too many words, too much scrolling, clashing colours, confusing messages – they not only look bad, but the worst part is they stop customers from doing business with…
Advertising is incredibly important to automotive dealers and contributes majorly to sales and consumer satisfaction, but beware, disregarding advertising guidelines will cost you. A few years ago a Victorian dealership paid a hefty price after the Australian Competition and Consumer…
Here’s what Sam Johnston Dealer Principal of Penfold Mazda had to say about our last issue: ‘I just read the AADA magazine from cover to cover and thought I’d let you know that it was an excellent read. All relevant…