Category: Marketing

BDO NADA CONVENTION UPDATE

The world has changed drastically since Mark Ward and Randall Bryson from BDO’s Automotive team attended the 2020 National Automobile Dealers Association (NADA) conference in Las Vegas in February 2020. Since then, the Australian state and federal governments have announced…

WE WANT YOU! SPEAK AT THE AADA CONVENTION

With plans underway for the rebooted AADA National Dealer Convention & Expo we are creating a dynamic and engaging program to meet the new challenges that the COVID-19 crisis has brought to the front of our operational agenda’s. It is…

DIGITAL FOCUS IN EXPO

It is no longer sufficient for dealerships to have a token online presence. They must become expert in the methods, technologies and strategies required to bring customers through their digital front door. Designing the best, most interactive and complete experience…

JOIN US AT THE REBOOTED AADA CONVENTION NEXT MARCH

“The best-laid schemes of mice and men / Go often askew” – Robert Burns.COVID-19 has played havoc with plans to hold any kind of mass gathering, but with things beginning to open up again, AADA is confident our rebooted AADA…

Get personal, Dealers urged

Devin Daly, CEO of SpinCar and special guest speaker at the 2019 AADA National Dealer Convention, has urged Australian Dealers to follow the lead of Netflix and Amazon by striving to make consumers’ online experiences as personalised as possible. In…

Embrace disruption, pioneer change: Cameron

New Jaguar Land Rover Australia managing director Mark Cameron has encouraged retail automotive Dealers to embrace disruption during what he described as “the most significant changes in private mobility for over a century”. Delivering the keynote address at the 2019…

WHY YOU MUST TEXT YOUR CUSTOMERS

Getting your message out to existing and potential customers is always a battle. Pamphlets can be thrown straight in the recycling bin, TV and radio commercials can be ignored, emails unopened. But there is one method of marketing that has…

Disruption is normal: Mills

Disruption is not “the new normal”, it has always been normal, delegates at the AADA National Dealer Convention heard on Tuesday morning. In his address, titled ‘Mobility Is and Always Will Be the Dealer’s Business’, guest breakfast speaker Charles Mills…