Understanding that retail automotive Dealers are operating in an increasingly disrupted environment, McKinsey spent five years working with US Dealer groups, individual dealerships, and OEMs to study the impact of disruptions on automotive retail and the traditional Dealer model, resulting…
You are your reputation… at least, almost by definition, you are in the eyes of your customers and potential customers. The Local Consumer Review Survey, conducted by BrightLocal last December, revealed just how important a business’s reputation is. We’ve always…
Firstly, I hope that this editorial finds you, your family and your co-workers, safe and well. Record car-shopping activity Australia is a very different place than it was back in March, where social distancing measures, health fears and general uncertainty…
With plans underway for the rebooted AADA National Dealer Convention & Expo we are creating a dynamic and engaging program to meet the new challenges that the COVID-19 crisis has brought to the front of our operational agenda’s. It is…
It is no longer sufficient for dealerships to have a token online presence. They must become expert in the methods, technologies and strategies required to bring customers through their digital front door. Designing the best, most interactive and complete experience…
“The best-laid schemes of mice and men / Go often askew” – Robert Burns.COVID-19 has played havoc with plans to hold any kind of mass gathering, but with things beginning to open up again, AADA is confident our rebooted AADA…
Devin Daly, CEO of SpinCar and special guest speaker at the 2019 AADA National Dealer Convention, has urged Australian Dealers to follow the lead of Netflix and Amazon by striving to make consumers’ online experiences as personalised as possible. In…
New Jaguar Land Rover Australia managing director Mark Cameron has encouraged retail automotive Dealers to embrace disruption during what he described as “the most significant changes in private mobility for over a century”. Delivering the keynote address at the 2019…
Getting your message out to existing and potential customers is always a battle. Pamphlets can be thrown straight in the recycling bin, TV and radio commercials can be ignored, emails unopened. But there is one method of marketing that has…
Disruption is not “the new normal”, it has always been normal, delegates at the AADA National Dealer Convention heard on Tuesday morning. In his address, titled ‘Mobility Is and Always Will Be the Dealer’s Business’, guest breakfast speaker Charles Mills…