Category: Marketing

DO WE NEED A MOTOR SHOW?

Motor Shows are wonderful events for anyone who loves cars. Manufacturers use them to unveil and hype up concept cars, important new production models and innovations, and the public flocks to see these wonders of technology and horsepower. Yet it…

DIGITAL FOCUS OF NADA SHOW

The National Automobile Dealers Association (NADA) held its 2021 Show online in February, and unsurprisingly, the focus was heavily tilted towards digital marketing and online activity. BDO’s Steve Le Bas, Partner – Head of Motor Retail, and Malcolm Thixton, Partner…

DATA SHARING LAW EXPECTED SOON

The Federal Government is understood to be close to releasing legislation regarding the mandatory sharing of service and repair information. Bodies such as the Australian Automotive Aftermarket Association (AAAA) have been campaigning for the Federal Government to introduce a mandatory…

ONLINE WORKSHOPS POPULAR AND CONVENIENT

The online workshop program of the Moving Forward event were a great success. Despite the odd minor technological glitch, they allowed delegates the freedom to pick and choose which of our vast array of experts they wanted to hear from….

THE FUTURE OF WORK

The ‘mass experiment’ of so many people forced to work from home due to COVID-19 had accelerated workplace trends that were already underway, according to Jo Jericho, Senior Strategy Manager – Consulting, Monitor Deloitte, who spoke about ‘The Future of…

SEAMLESS CONNECTION BETWEEN ONLINE AND OFFLINE THE KEY

Seamless connection between online and offline operations is the key to conquering The Next Digital Frontier in Auto, according to the panellists of the feature session of that title hosted by Autotrader & CarsGuide Chief Executive Officer Shaun Cornelius at…

BEING FIRST THE KEY WITH ONLINE CAR BUYERS

The COVID-19 pandemic has accelerated the transition to digital vehicle sales and heightened the importance of effective virtual showrooms. In a timely presentation on the behaviour of car buyers, Richard Dicello, Dealer Sales Director at Autotrader and Gumtree Cars, and…

MANAGING THROUGH A CRISIS

When COVID-19 hit, there was no playbook on how to respond, how to not just sustain and protect but to prepare businesses for growth post-pandemic. Convention Host, David ‘Macca’ McCarthy, sat down with Paul Scurrah, Former CEO & Managing Director,…

ONLINE CONVENTION A GREAT SUCCESS

AADA 2020 Moving Forward, AADA’s first-ever completely online National Dealer Convention & Expo, was a resounding success, with high participation rates in both workshops and feature sessions. Hosted by industry veteran David McCarthy on 10 and 11 November, the online…

Maintenance – It’s Not Just for Vehicles

In the latest of our series, thanks to legendary service adviser trainer, Lloyd Schiller, of LloydSchiller.com and Brooke Samples of Profit Blueprints, Brooke stresses the importance of maintaining all aspects of your dealership. As I was weeding my garden for…