Today everything starts with Google, and this year’s AADA NADA Study Tour to San Francisco in California was no exception. Our hosts at Googleplex (a sprawling 16,700m2 campus designed by Clive Wilkinson Architects in 2005) welcomed us with yummy lattes,…
Are you a Dealer Principal, Sales Manager or Allied Industry Executive wanting to immerse yourself in the latest topics and trends affecting Dealers, and how these insights can be successfully used to drive more sales and profits for your business?…
We are in the midst of The Digital Revolution and to learn more about both the current state of play and trends for the future, AADA Convention Director, Patrick Tessier, attended the 2018 Digital Dealer Conference & Exposition in Las…
The internet has dramatically changed our lives and has redefined the way Dealers must identify and reach local auto-buying consumers. In order to adapt, dealerships are activating audience data in new and creative ways to reach consumers and measure the…
One of the fears associated with the rise of digital retail processes is the threat posed to traditional retail outlets – and, by extension, salespeople. The good news is Matt Weinberg is here to tell you that the death of…
Ranking highly in Google search results is the aim of every website – or it should be. One of the most illuminating presentations at Digital Dealer 25 was that by Dr Marie Haynes on ‘Google’s Quality Raters Guidelines’. According to…
The disruption in traditional automotive retailing makes it vital for Dealers to evolve their business and include innovative programs for customers, such as the ones offered by today’s disruptors. In a thought-provoking session at Digital Dealer 25, Kevin Frye, ecommerce…
One of the most informative and valuable sessions at the Digital Dealer Conference was the keynote address given by Tom Leahy, Head of Auto Partnerships, Lyft. Like Uber, Lyft is an on-demand transportation company, operating in more than 300 cities…
With a population of more than 1.3 billion people, India is the world’s second most populous nation and its largest democracy. It will overtake China in the population stakes within a decade, while it already has more people than the…
India has overtaken Germany as the fourth-largest global automotive market, with passenger and commercial vehicle sales crossing the 4 million unit mark for the first time in the 2017-18 financial year. Total sales, including two-wheelers and three-wheelers, reached almost 25…