We live in the Information Age. Anyone with a passing association with marketing will be aware of the ‘D-word’: data. The battle for who owns the data generated by vehicles shapes as one of the most significant in the automotive…
Australian School-based Apprentice of the Year, motorcycle technician, Brenden Williamson, has endorsed the Federal Chamber of Automotive Industries’ (FCAI) ‘Genuine is Best’ initiative which highlights the safety, performance and durability benefits delivered by genuine replacement parts. Competing against a field…
A crackdown on counterfeit parts has led to an unprecedented recall of bogus brake pads that contain asbestos. The brake pads – which are supplied in what appears to be genuine Toyota packaging and are designed to fit Toyota HiLux…
Efforts to increase consumer awareness of the importance of genuine parts have been boosted with the recruitment of motor racing legend Mark Skaife to the cause. The five-time Australian Touring Car champion and six-time Bathurst 1000 winner knows importance of…
Sources say imitations of other brands’ parts also possible Counterfeit parts are shaping as the next big issue to confront the car industry. Customs officers say the counterfeiters are becoming so sophisticated that even car manufacturers are finding it hard…
The FCAI has launched a new website to make drivers more aware about genuine parts and why they should be the first choice for fitment Genuineisbest.com.au is the new online resource for educating motorists about genuine parts. Developed and unveiled…
Many automotive dealerships make extensive use of international workers to address the long-term trade skill shortages in their service departments. Typically on ‘457 visas,’ these workers bring much needed skills in mechanical repair, auto-electrical work, body repair and painting. Auto…
OK, no matter what you are doing, I dare you to stop right now for 10 minutes. Seriously, take 10 minutes; walk out to your service department and just look at what is going on. Just watch and observe. Don’t…
ACCC to review car makers’ capped price servicing offers after Kia overcharges customers. Kia Motors Australia will refund affected owners after the ACCC made their ruling on the manufacturer’s misleading advertising. In a capped price servicing offer to customers starting…
Consumers must be made aware if non-genuine parts are being fitted to their cars during servicing, and the AADA continues to wait and see how this will be managed. Since the signing of the Agreement on Access to Service and…