Automotive subscription service, Carly, has begun operations in Melbourne after launching in Sydney in March.

Owned by ASX-listed company, Collaborate Corporation, which also owns car-sharing company, Drive My Car, Carly currently offers Melbourne subscribers access to over 90 vehicles from 11 manufacturers, featuring more than 30 models.

Users pay a monthly subscription fee to access the fleet of vehicles, ranging from $115 per month for a 2008 Honda Civic or a 2009 Mazda 3, to $189 per week for a 2017 Holden Astra or 2018 Kia Cerato, all the way up to $553 per week for a 2018 Mercedes-Benz CLA200.

The subscription includes roadside assistance, maintenance, insurance (Entry level has $3,000 damage liability, Medium $2,000, Ultimate $1,000), a certain number of free kilometres (1,200 for Entry, 2,400 for Medium, 3,600 for Ultimate), with excess kilometre rates ranging from 0.30 cents to 0.10 cents per kilometre. Subscribers can switch their car for another in the range once per month.

Subscribers can start, pause or stop their subscription at any time, with the minimum period being one month.

Carly have joined forces with i-Motor to offer a subscription solution for automotive Dealers. This new partnership delivers Australian Dealers the opporunity to branch into vehicle subscription services, amid fears subscription will disrupt the traditional market.

Dealers are welcomed to attend a Product Information Session, “Learn how subscription selling works”, in Workshop Room 3 of the AADA 2019 National Dealer Convention & Expo, at 4pm on Monday 9 September.