AADA have engaged automotive specialists BDO to facilitate a national Dealer Attitude Survey that all Dealers will be invited to participate in.

The national survey of Australian Dealers will shed light on many aspects of the dealership business, including their relationships with manufacturers.

‘The survey is designed to identify areas of improvement for Dealers as well as to uncover ways of enhancing their relationship with manufacturers’ said Mark Ward, BDO’s Automotive Partner.

As part of the survey Dealers will be asked a series of questions which will be modelled on similar campaigns conducted by AADA’s sister associations in the US and UK.

‘We hope that all of Australia’s Dealers will participate,’ said Mr Ward, ‘each survey should take around 15 minutes to complete and Dealer identities and responses will remain anonymous.’

In the lead up to the release of the survey, which is expected to launch in early June and remain open for four weeks, Dealers will receive reminders about participation via email.
The survey will be conducted online and Dealers with multiple franchises will be asked to complete one survey per franchise.

The results of the survey will be shared at the 2015 AADA National Dealer Convention by Mark Ward and Randall Bryson, BDO Partner, Automotive.

‘No doubt we will gain important insights from the results of the survey and they will be useful for all parties’ said Mr Ward.

For more information about the survey, contact Mark Ward, Partner, BDO on
07 3237 5744 or mark.ward@bdo.com.au