AUSSIE DEALERS LEARN FROM THE BEST AT NADA

Australian Dealers joined nearly 22,000 members of the US and global automotive industry at the 2020 in February at NADA Show.

Dealers from all over the world came together for four full days of education, OEM franchise meetings, and the NADA Expo in Las Vegas.

The AADA Study Tour to the NADA Show provided participants with a full schedule of activities aimed at giving them relevant information that they could learn from and take back to their dealerships and action.

A highlight of the 2020 AADA Study Tour was the Dealership Tour to AutoNation GM and BMW of Las Vegas. Mark Osmers, Sr. Director, New Vehicle Marketing for AutoNation USA, gave Australian Dealers an overview of processes and initiatives that have delivered tangible outcomes in increased sales in new cars and service at each dealership.

Over the past few years AutoNation have worked tirelessly to develop their “Drive Pink” Charity Program in support of breast cancer. The program has raised and donated over $20 million to fund lifesaving cancer research to date.

“Our customers support this initiative in very tangible ways. They support by making donations, buying vehicles from us, displaying our charity on their vehicles and recommending friends and family to buy from us over our competition” said Mr Osmers.

Other highlights of the AADA Study Tour included The AADA Gumtree International Relations Dinner, attended by representatives of many of the world’s dealer associations and six NADA Chairmen. It included an address by outgoing NADA Chairman, Charlie Gilchrist. In his remarks, Mr Gilchrist encouraged Australian Dealers to work together in challenging times, commenting that we are much more likely to achieve exceptional outcomes as a collective than we are as individuals.

The 2020 AADA Carsales Pentana Australia Party had 170 Australian NADA participants, who came together on the final evening to share their NADA experiences and listen to a brief address by AADA CEO, James Voortman, about the immediate challenges for Australian Dealers.

The 2021 AADA Study Tour to the NADA Show in New Orleans will be held 21 – 24 January 2021. please join us, you will find it very beneficial for your business.

 

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