AADA 2019 NATIONAL DEALER CONVENTION & EXPO FEATURE: USED CARS – STRUCTURING YOUR DEALERSHIP TO EFFECTIVELY MEET THE NEEDS OF TODAY’S CONSUMER

Used cars are an undervalued profit centre for dealerships, and they shouldn’t be.

In this workshop you will learn about driving profitability in 2020 and beyond, and how to evolve your business from the outcome-focused lagging indicator retailing of yesterday, to activity-centric management that effectively meets the needs of today’s consumer.

What are the critical metrics, leading indicators, resourcing and activity that will set your used car operation up for success? This workshop will take you through the best practice steps to help you set up your used car department as the valuable, sustaining revenue-driver that it should be.

Ren Blanning is a successful businesswoman with 21 years of experience in the automotive industry. Joining carsales in 2013, Ren is committed to developing practical strategies to help Dealers bridge the widening gap between consumer buying behaviour and the traditional retail operations model. We don’t have to do it the way we’ve always done it!

Prior to carsales, Ren has held senior management positions in dealerships, as well as national roles in OEM and financial services. Her engaging, thought-provoking presentation is sure to provide you with ideas and strategies to implement in your used car department to ensure you are getting the most out of this vital area of income generation.

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