Using research from Cox Automotive around the globe, the workshop will share some of the most in-depth research into mobility that has been carried out.
The workshop will take a look at how consumer acceptance of ride-hailing, car-sharing, car subscription and autonomous vehicles has changed over the last two to three years. The initial phase of research reveals that consumers are changing how they view vehicle ownership, and that fewer consumers than before think of ownership as a necessity for getting around. This finding can be a scary thought, especially for those whose livelihoods depend on the traditional model of ownership.
For that reason, the next phase of the workshop examines Dealer attitudes about the changing mobility landscape and their thoughts on how it impacts their current and future business.
The third phase of the workshop looks at the third market research study, which ties everything together, and will explore the predictions Cox Automotive has made and the impacts on Dealer business.
Matt McCauley, Cox Automotive’s Director of Marketing & Communications, will conduct the workshop. Matt has more than 25 years’ experience in automotive marketing and communications, gained in several senior positions with OEMs and Cox Automotive.
Matt has been at the forefront of the changing automotive landscape. Working for brands such as Porsche and Peugeot prior to joining Manheim, one of Cox Automotive’s many brands, Matt has led national and international marketing, public relations, communications, events and sponsorship campaigns.