AADA 2019 NATIONAL DEALER CONVENTION & EXPO FEATURE: CREATE A WINNING DIGITAL PLATFORM

This workshop will share some best practice stories from leading dealerships in Australia and major international markets to help attendees create their own winning digital marketing strategies, using inventory, websites and digital advertising.

Chris Smith, Associate Vice President, Enterprise Media Solutions, Cox Automotive, will share research gathered by Cox Automotive companies around the globe, to illustrate how Dealers can effectively use their own vehicle inventory and website, third party websites and best practice digital advertising to efficiently engage and convert potential buyers into customers.

Many Dealers still struggle with digital marketing. They wonder how much of their budget should be spent on Google, Facebook, third party review websites and local media websites. What are the best strategies to bring in the most viewers to your online storefront? How can you leverage and promote your inventory, brand, specials and service department, track performance and sell more vehicles?

Backed by real-world data, this workshop will demonstrate how the combination of process, technology, marketing expertise and attitude can put your dealership on the path of improved performance.

Chris Smith has built a strong track record as an entrepreneur and sales leader for leading automotive, action sports, lifestyle and music publishing companies working for NBC, CBS, Surfer Magazine, Cox Automotive and Dealer.com. Today Mr. Smith oversees OEM Dealer advertising strategy and Dealer marketing strategy for the Media Solutions groups at Cox Automotive US and Dealer.com and is responsible for delivering qualified advertising programs for clients on the industry’s leading automotive media and marketing platform.

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