A Song of Sales and Service

The 2015 AADA National Dealer Convention Pre-Day events come to a climax with a special event featuring ‘The World’s Greatest Closer’, George Dans, and David Martin, the man who has been voted Best Speaker at five of the six AADA National Dealer Conventions he has attended.

“Coffee’s for closers.” So said chief motivator and salesman extraordinaire Blake in the classic play/movie ‘Glengarry Glen Ross’. “A-B-C. A-Always, B-Be, C-Closing. Always be closing. ALWAYS BE CLOSING.”

If you want to earn that coffee, George Dans is your man. The World’s Greatest Closer is not a nickname you get by accident.  According to George, the secret is not to work harder, but smarter. Communication is the key.

‘Sales are missed because the salesperson does not have the right words to close the sale,’ he says. “I have heard salespeople say, ‘I wish selling was easy’, instead of, ‘I wish I was better at selling’. The best way to build a sale is to build the value and then ask for the order.”

George is one of the most in-demand motivational speakers in the sales industry, and after attending this event you will know why. Bring your sales staff and have them ready to jump out of their skins for the rest of the convention.

If George is the World’s Greatest Closer, David Martin is the Master of Service. The five-time AADA Best Speaker winner has also presented at nine NADA Conventions and is so popular because he is so good.

Over nearly four decades he has built a comprehensive knowledge of every facet of running a car dealership. David knows that margins are tight and that the edge can be found at the service counter.

As President and co-founder of training and consulting firm, Mar-Kee Group – David brings over 38 years of automotive sales, training and management experience.

Rest-assured, when you attend one of David’s training workshops you leave with added skills and power to improve business. In three dynamic hours, Convention delegates will be inspired and educated by an authority on dealership fixed operations.

There’s a goldmine waiting to be uncovered in every service department and it all starts at the counter, according to David. Amongst a raft of clever new techniques and tips, David will share real-life examples and case studies that demonstrate how your service counter is a gold mine – you’ve just got to know how to open it.

This session featuring two legends of the game is the ideal way to get your staff motivated and into ‘Convention Mode’. Don’t miss out!

George Dans, The World’s Greatest Closer, Plenary 3 Theatre, 7:00pm, August 10, 2015. David Martin, 12 Foolproof Ways to Increase Service Sales and Customer Retention, Meeting Rooms 210+211, 7:00pm, August 10, 2015

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