Retargeting Moving to the Top of the Sales Funnel

If you thought retargeting was only good for winning back customers who had abandoned their shopping carts, think again. Retargeting is now at the top, or close to the top, of the sales funnel. Savvy marketers are using it for…

Automotive Evolution

Self-driving cars, altered buying behaviour and the continued push for connectivity are a few of the factors driving big change in the auto industry, according to a new report. Global audit, tax and advisory firm, KPMG has released a comprehensive…

Take Your Tools Everywhere

It’s a watch…it’s a bracelet… no wait, it’s the Tread, from Leatherman! If you’re a guy who just loves to tinker, this all new offering from Leatherman is going to blow your socks off. Deceptively stylish, plenty of guys might…

Auto Exec Survey Results Revealed

The Hyundai Group and Volkswagen have been identified as two well-positioned brands for future sustainable automotive growth. The sixteenth edition of KPMG’s Global Automotive Executive Survey, Who is Fit and Ready to Harvest has been released for 2015. The report…

AADA/FCAI Discussions Help Forge Future Success

Key figures from the AADA, FCAI and several OEMs informally met and discussed how an open dialogue will help ensure the strength of our shared industry. In mid-September, the AADA was invited to participate in an informal dinner which included…

CHASING PHANTOM INFORMATION

Whilst some other auto industry associations insist that service and repair information is not available to independent repairers, evidence continues to suggest that it is. In recent times, the campaign for access to repair information has been reignited by some…

Final Submission On Used and Grey Imports Lodged

AADA has provided its most critical submission to the Government advocating against large-scale used car importation for the good of consumers, the auto industry and the economy. The AADA has worked tirelessly this year rallying in favour of a continued…