WHY YOU MUST TEXT YOUR CUSTOMERS

Getting your message out to existing and potential customers is always a battle. Pamphlets can be thrown straight in the recycling bin, TV and radio commercials can be ignored, emails unopened. But there is one method of marketing that has…

HARLEY GOES ELECTRIC

It’s the ultimate symbol of rebel cool: the mighty roar and iconic styling of the Harley-Davidson Motorcycle. But times they are a’changin’. In January, at CES 2019 in Las Vegas, Harley-Davidson unveiled its LiveWire electric motorcycle, as well as two…

WHY WE NEED A DEALER-SPECIFIC CODE?

The Case for an Industry-specific Code When the Franchising Code of Conduct was introduced in 1998 it was designed – within the framework of Australia’s competition and fair trading laws – to specifically regulate the conduct of franchisors toward franchisees….

LABOR WILL INTRODUCE AUTOMOTIVE FRANCHISE CODE

A Shorten Labor Government would grant AADA’s wish and implement an industry-specific Automotive Franchise Code of Conduct. Shadow Assistant Treasurer, Dr Andrew Leigh MP, made the announcement when speaking at the AADA Macquarie General Session at the 2018 AADA National…

ACCC CONSIDERING COLLECTIVE BARGAINING EXEMPTION

Introduction Collective bargaining enables businesses to protect their mutual interests by allowing them to negotiate agreements as a group. Australian competition law currently prevents businesses from collectively bargaining unless formal approval is given by the ACCC. “Businesses can sometimes be…

TO QUOTE OR NOT TO QUOTE, THAT IS THE QUESTION

The ethical dilemma of continuing to impose a Luxury Car Tax in Australia’s post-manufacturing environment has been well aired in this magazine, and rightly so. However, regardless of whether the industry thinks it is conceptually a ‘bad’ tax, whether the…

DIVERSITY & INCLUSION – THE FUTURE OF AUTO

This year the AADA Conference proved to be a great opportunity for women in automotive to connect and start well overdue dialogue around diversity and inclusion in our industry. Following on from this a Collab[oration] Day was held in November…

RETAIL LABOUR RATE VS INTERNAL LABOUR RATE

In the latest of our series, thanks to legendary service advisor trainer, Lloyd Schiller, of LloydSchiller.com and Brooke Samples of Profit Blueprints, Brooke looks at the debate surrounding what the sales department should pay for repairs and maintenance. Most dealerships…

OBSOLETE PARTS AND WHAT TO DO WITH THEM

Obsolete parts are a drain on dealerships. You’ve bought them but now you can’t sell them, or they have been returned. They return to your shelves and are often forgotten, but they are hurting your bottom line. So what do…

MOVING USED INVENTORY JUST GOT A LOT EASIER

With margins being squeezed across dealerships – most recently across finance and insurance – success is increasingly focused on winning the used car battle. With 2M-plus used cars sold every year in Australia – double the new car market –…