Category: Technology

NEW PLAYER TO DRIVE DIGITAL TRANSFORMATION

A leading digital marketing provider specialising in the automotive industry is expanding its global footprint into Australia, having already signed a number of large customers in both the automotive and wider franchise sector. Search Optics partners with Australian businesses to…

Power Trips

Australia’s First ‘Electric Highway’ now open The days of electric vehicle owners in Perth suffering ‘range anxiety’ are over as seven councils in the state’s South West have finished building Australia’s first ever ‘electric highway’ of fast-charging stations between Perth…

Driverless Cars to Be Street Legal By 2025

“Automated vehicles are far from science fiction, but rather a short-term reality that Australia needs to be prepared for.” – Gerald Waldron, ARRB Group MD According to the RACV, in the next 24 hours almost 5000 Australians will be involved…

E-Racing Powers on in China

Electric powered cars are a hot topic in the Australian motoring industry, with an electric highway on the cards for drivers in Western Australia . But this innovative technology has also crossed over to Formula racing. The world’s first fully…

How Solar Is Powering Dealers To Better Profits

Installing solar panels is proving a smart business decision for a growing number of Dealers seeking to cut their running costs There are few countries as well suited to solar power as Australia. Indeed, our sunburnt country enjoys more light…

How Bright is the Future for Electric Cars?

There’s been a lot of discussion about electric vehicles (EVs) and it often seems to be focused on the negative; range anxiety, slow sales growth, battery reliability and the overzealous predictions of its future by some economists, political leaders and…

3 Reasons Why Your Dealership Needs To Be Mobile

Today’s consumers are always on the go and constantly connected with their digital devices A recent Forbes article predicts that by the end of 2015, almost half of all Google searches will come from mobile form factors (Olson, 2015). As…

How Australian Dealers Can Make e-Commerce Their Secret Weapon

Take your after-market operations online to boost your sales and brand awareness. A recent Google search for a new Mercedes-Benz part drew some surprising results. The majority of results listed were from aftermarket companies offering non-genuine parts, with only one…

Tesla’s Electric Shock

Newcomer Tesla has arrived on Australian shores with a retail model that does away with the Dealer. No matter what your position is on electric cars, it’s hard not to watch American electric vehicle maker Tesla Motors with interest. In…

How’s Your Digital Showroom?

Your digital showroom is so much more than your online inventory alone – it’s everything you do online, and it’s where sales are being won and lost. More than 97% of consumers start their car buying journey online and according…