Category: Technology

How’s Your Digital Showroom?

Your digital showroom is so much more than your online inventory alone – it’s everything you do online, and it’s where sales are being won and lost. More than 97% of consumers start their car buying journey online and according…

Three Tips to Strengthen Your Dealership’s Web Presence

All dealerships need an integrated digital presence that leverages SEO, Mobile Platforms and Social Media to be relevant for today’s connected consumer. Tech savvy consumers showed their preference to shop online with Deloitte reporting that the average consumer spent 10…

Retargeting Moving to the Top of the Sales Funnel

If you thought retargeting was only good for winning back customers who had abandoned their shopping carts, think again. Retargeting is now at the top, or close to the top, of the sales funnel. Savvy marketers are using it for…

Automotive Evolution

Self-driving cars, altered buying behaviour and the continued push for connectivity are a few of the factors driving big change in the auto industry, according to a new report. Global audit, tax and advisory firm, KPMG has released a comprehensive…

Why Aussie Buyers Aren’t Switching to EVs and Hybrids

Government support and incentives are the key to the realisation of electric vehicle success in Australia. In a recent article on themotorreport.com.au, the managing director of Nissan Australia, Mr. Richard Emery lamented on the lack of government support for electric…

9 Tips For A More Profitable Website

How many websites have you visited lately that are just downright awful? Too many words, too much scrolling, clashing colours, confusing messages – they not only look bad, but the worst part is they stop customers from doing business with…

Toyota Installs Largest Solar Power System in Victoria

A great change has occurred at Toyota Motor Corporation Australia’s manufacturing plant in Melbourne. Officially launched in early June, 2000 solar panels, designed and installed by Autonomous Energy, now cover the roof of Toyota’s Powertrain Factory at their Altona North…

Are You Protecting Your Company Vehicles?

Thefts of dealership demonstrator vehicles continue to be a major problem for many auto dealers. From lone test drives where the customer doesn’t return, to incidents where running vehicles are blatantly driven out of the dealership – these types of…

Touchless Technology

Auto dealers benefit from advancements in touchless car wash equipment. Car dealers often encourage prospective customers to shop around.  Thus, it is ironic that auto dealers often settle on one car-wash technology.  While friction tends to be the default for…

Embrace Technology and Boost Profits

Picture this – one of your customers is driving along and the music he’s listening to (which he selected using voice control) is interrupted by a voice text message telling him he’s approaching a florist, just in case he wanted…