Category: Sales

Used Cars – The Forgotten Franchise

There’s never been a more crucial time for Dealer’s to beef-up their used car operations, yet the department remains undervalued in many dealerships. Most Dealers should be well aware of the challenges their new car department faces when it comes…

Free Trade Agreements And Fluctuating Currency Rocks The Market

New car prices have been shifting substantially over the past few months, with many imports now cheaper than ever. Australia’s South Korean Free Trade Agreement (FTA) officially came into effect on December 12, 2014, with the Japan-Australia Economic Partnership Agreement…

Retargeting Moving to the Top of the Sales Funnel

If you thought retargeting was only good for winning back customers who had abandoned their shopping carts, think again. Retargeting is now at the top, or close to the top, of the sales funnel. Savvy marketers are using it for…

Clear Your Stock and Have A Happy New Year!

Every Dealer knows that on December 31, stock in the car yard instantly drops in value – use these tips to help move your inventory before the clock strikes 12. Perhaps one of the greatest pressures Dealers face is the…

Do You Know Your Finance and Insurance Obligations?

Are you really aware of what’s taking place in your F&I office? Are you familiar with the consequences of F&I Managers not following critical guidelines? As part of the responsibilities that come with the role of Dealer Principal, being personally…

9 Tips For A More Profitable Website

How many websites have you visited lately that are just downright awful? Too many words, too much scrolling, clashing colours, confusing messages – they not only look bad, but the worst part is they stop customers from doing business with…