Category: Sales

How Australian Dealers Can Make e-Commerce Their Secret Weapon

Take your after-market operations online to boost your sales and brand awareness. A recent Google search for a new Mercedes-Benz part drew some surprising results. The majority of results listed were from aftermarket companies offering non-genuine parts, with only one…

Get Serious About Selling

What lessons can the automotive industry learn from a professional sport like tennis? Even the best of the best, like world number one Novak Djokovic, are truly self-aware, with an incredible understanding of the stats, strengths and deficiencies of their…

Used Cars – The Forgotten Franchise

There’s never been a more crucial time for Dealer’s to beef-up their used car operations, yet the department remains undervalued in many dealerships. Most Dealers should be well aware of the challenges their new car department faces when it comes…

Free Trade Agreements And Fluctuating Currency Rocks The Market

New car prices have been shifting substantially over the past few months, with many imports now cheaper than ever. Australia’s South Korean Free Trade Agreement (FTA) officially came into effect on December 12, 2014, with the Japan-Australia Economic Partnership Agreement…

Retargeting Moving to the Top of the Sales Funnel

If you thought retargeting was only good for winning back customers who had abandoned their shopping carts, think again. Retargeting is now at the top, or close to the top, of the sales funnel. Savvy marketers are using it for…