Category: Marketing

Why Aftersales is no longer the ‘Ugly Duckling’

It’s no secret that aftersales, specifically parts sales, is often labelled as the ‘ugly duckling’ of the automotive world. I’ve personally heard many a marketing person in the automotive game liken the business of selling parts to that of selling …

A Picture is Worth 1000 Words

3 tips to show off your dealership At Dealer Solutions, we’ve spoken before about the importance of a great looking website, with technical substance that drives customers directly to your dealership and inventory. Well, it doesn’t stop there. Once you’ve…

Your CRM May Be a Bad Fit with Your Dealership Business Model

Be alert for these warning signs that you should look for a different kind of CRM Today’s car buying marketplace demands nothing less than a connected, personalised customer experience.  Consumers want dealerships to know who they are and what their…

7 Tips For Dynamite Digital Advertising

It’s almost impossible to imagine any business without some kind of digital advertising aspect integrated into their marketing strategy. In our technology and convenience-driven world, even the most traditional types of businesses and services are turning their gaze to the…

3 Reasons Why Your Dealership Needs To Be Mobile

Today’s consumers are always on the go and constantly connected with their digital devices A recent Forbes article predicts that by the end of 2015, almost half of all Google searches will come from mobile form factors (Olson, 2015). As…

Improving Aftersales Revenue

The changing face of cars and the retail automotive industry is making it more important than ever to rethink your after-sales strategy Dealers are experiencing something approaching the ‘perfect storm’ when it comes to making aftersales revenue. Increased service intervals,…

9 Tips For A More Profitable Website

How many websites have you visited lately that are just downright awful? Too many words, too much scrolling, clashing colours, confusing messages – they not only look bad, but the worst part is they stop customers from doing business with…

Are You Advertising The Truth?

Advertising is incredibly important to automotive dealers and contributes majorly to sales and consumer satisfaction, but beware, disregarding advertising guidelines will cost you. A few years ago a Victorian dealership paid a hefty price after the Australian Competition and Consumer…