Category: Marketing

Maintenance – It’s Not Just for Vehicles

In the latest of our series, thanks to legendary service adviser trainer, Lloyd Schiller, of LloydSchiller.com and Brooke Samples of Profit Blueprints, Brooke stresses the importance of maintaining all aspects of your dealership. As I was weeding my garden for…

carsales Automotive Industry Support Totals More than $30M

Carsales has continued its unprecedented support of the automotive industry with a Dealer fee rebate package for Melbourne metro business affected by the stage four COVID-19 restrictions. The new tranche of Dealer support measures will take the value of carsales’…

VIRTUAL EXPO TO DELIVER REAL SOLUTIONS

A feature of the annual AADA National Dealer Convention is the Expo, and with this year’s online “AADA 2020 Moving Forward” we will present a comprehensive “Virtual Expo” of vendors’ products and services in an engaging expo hub. The AADA…

AADA 2020 MOVING FORWARD

The COVID-19 pandemic has made large gatherings such as the annual AADA National Dealer Convention & Expo impossible to hold at this time, but that doesn’t mean AADA is not still going to provide an event for Dealers to learn…

CONNECT WITH THE NEW DIGITAL CAR BUYER

In a profound shift for our industry, the COVID-19 pandemic has accelerated the transition to digital vehicle sales and heightened the importance of effective virtual showrooms. In this not-to-be-missed keynote research presentation on the behaviour of car buyers, Autotrader and…

BDO NADA CONVENTION UPDATE

The world has changed drastically since Mark Ward and Randall Bryson from BDO’s Automotive team attended the 2020 National Automobile Dealers Association (NADA) conference in Las Vegas in February 2020. Since then, the Australian state and federal governments have announced…