Category: Marketing

Disruption is normal: Mills

Disruption is not “the new normal”, it has always been normal, delegates at the AADA National Dealer Convention heard on Tuesday morning. In his address, titled ‘Mobility Is and Always Will Be the Dealer’s Business’, guest breakfast speaker Charles Mills…

IMPROVE DEALERSHIP PROFIT WITH SMARTER MARKETING

Marketing is one of the top expenses for Dealers. There are ways for you to instantly improve the business impact of marketing through deploying a few simple tactics on Facebook. How you spend your marketing budgets can have a material…

MASSIVE RISE IN AUTOMOTIVE ADVERTISING

Automotive advertising in Australia rose by almost $47 million in the 2017 financial year as part of a record total ad market spend of $7.1 billion. Figures released by Standard Media Index (SMI) reveals that Automotive is the largest product…

IS THE JOB OF A SALESPERSON GOING TO BE REDUNDANT SOON?

It seems like times are changing quickly in the automotive sales area. Recent announcements include: Amazon has announced you can now, completely online, purchase a Fiat in Italy and the car will be be delivered to your home Bit Me…

RECORD SALES YEAR IN SIGHT

The retail automotive industry is on track to break last year’s record number of new car sales, after the second-best July result in history and a strong business performance in August and September. Australians bought 91,331 new cars in July,…

ARE YOU WINNING THE BATTLE OF CUSTOMER EXPERIENCE?

Faced with empowered customers, the need for convenience and an array of sales and marketing channels, today’s dealerships must look to win the battle of customer experience if they want to win customers. Today’s customers expect more. They pay closer…

THE MOST POWERFUL TOOL YOU’VE EVER NEGLECTED

Think back 10 years ago. Odds are you hadn’t even heard of Facebook. You almost certainly didn’t have a profile, and even if you did, never in a million years would you have thought it would one day be the…

CHEAPER EURO IMPORTS ON THE WAY

The European Commission’s new trade and investment strategy announced in October will result in cheaper European cars for Australian motorists. The EC is seeking authorisation from the European Union to negotiate a Free Trade Agreement with Australia. Federal Minister for…

customers in dealership

THE NUMBER 1 ADVERTISING & MARKETING CAMPAIGN IN 2015

I was in a training workshop recently when I was asked by a Dealer Principal, “What advertising and marketing ideas do you see as the fastest and most economical way to increase enquiry?” While there were many great ideas I…

SUV Sales Continue to Soar

Australians are still very much in love with the SUV, with an extra 13.4% new vehicles driving out of dealerships in August. As Australia’s consumer preference grows for versatile vehicles that are suitable for work, home and lifestyle needs, the…