Category: Marketing

BDO NADA CONVENTION UPDATE

The world has changed drastically since Mark Ward and Randall Bryson from BDO’s Automotive team attended the 2020 National Automobile Dealers Association (NADA) conference in Las Vegas in February 2020. Since then, the Australian state and federal governments have announced…

IMPROVING YOUR ONLINE GAME: STUDIES TO LEARN FROM

Understanding that retail automotive Dealers are operating in an increasingly disrupted environment, McKinsey spent five years working with US Dealer groups, individual dealerships, and OEMs to study the impact of disruptions on automotive retail and the traditional Dealer model, resulting…

REPUTATION IS EVERYTHING

You are your reputation… at least, almost by definition, you are in the eyes of your customers and potential customers. The Local Consumer Review Survey, conducted by BrightLocal last December, revealed just how important a business’s reputation is. We’ve always…

WE WANT YOU! SPEAK AT THE AADA CONVENTION

With plans underway for the rebooted AADA National Dealer Convention & Expo we are creating a dynamic and engaging program to meet the new challenges that the COVID-19 crisis has brought to the front of our operational agenda’s. It is…

DIGITAL FOCUS IN EXPO

It is no longer sufficient for dealerships to have a token online presence. They must become expert in the methods, technologies and strategies required to bring customers through their digital front door. Designing the best, most interactive and complete experience…

JOIN US AT THE REBOOTED AADA CONVENTION NEXT MARCH

“The best-laid schemes of mice and men / Go often askew” – Robert Burns.COVID-19 has played havoc with plans to hold any kind of mass gathering, but with things beginning to open up again, AADA is confident our rebooted AADA…