Category: Marketing

Get personal, Dealers urged

Devin Daly, CEO of SpinCar and special guest speaker at the 2019 AADA National Dealer Convention, has urged Australian Dealers to follow the lead of Netflix and Amazon by striving to make consumers’ online experiences as personalised as possible. In…

Embrace disruption, pioneer change: Cameron

New Jaguar Land Rover Australia managing director Mark Cameron has encouraged retail automotive Dealers to embrace disruption during what he described as “the most significant changes in private mobility for over a century”. Delivering the keynote address at the 2019…

WHY YOU MUST TEXT YOUR CUSTOMERS

Getting your message out to existing and potential customers is always a battle. Pamphlets can be thrown straight in the recycling bin, TV and radio commercials can be ignored, emails unopened. But there is one method of marketing that has…

Disruption is normal: Mills

Disruption is not “the new normal”, it has always been normal, delegates at the AADA National Dealer Convention heard on Tuesday morning. In his address, titled ‘Mobility Is and Always Will Be the Dealer’s Business’, guest breakfast speaker Charles Mills…

IMPROVE DEALERSHIP PROFIT WITH SMARTER MARKETING

Marketing is one of the top expenses for Dealers. There are ways for you to instantly improve the business impact of marketing through deploying a few simple tactics on Facebook. How you spend your marketing budgets can have a material…

MASSIVE RISE IN AUTOMOTIVE ADVERTISING

Automotive advertising in Australia rose by almost $47 million in the 2017 financial year as part of a record total ad market spend of $7.1 billion. Figures released by Standard Media Index (SMI) reveals that Automotive is the largest product…

IS THE JOB OF A SALESPERSON GOING TO BE REDUNDANT SOON?

It seems like times are changing quickly in the automotive sales area. Recent announcements include: Amazon has announced you can now, completely online, purchase a Fiat in Italy and the car will be be delivered to your home Bit Me…

RECORD SALES YEAR IN SIGHT

The retail automotive industry is on track to break last year’s record number of new car sales, after the second-best July result in history and a strong business performance in August and September. Australians bought 91,331 new cars in July,…

ARE YOU WINNING THE BATTLE OF CUSTOMER EXPERIENCE?

Faced with empowered customers, the need for convenience and an array of sales and marketing channels, today’s dealerships must look to win the battle of customer experience if they want to win customers. Today’s customers expect more. They pay closer…

THE MOST POWERFUL TOOL YOU’VE EVER NEGLECTED

Think back 10 years ago. Odds are you hadn’t even heard of Facebook. You almost certainly didn’t have a profile, and even if you did, never in a million years would you have thought it would one day be the…