Category: Consumer News

THE NUMBERS GAME

May 2020 VFACTS arrived in all its expected ugliness – but with a few surprises both positive and negative. The accompanying chart shows which franchises won or lost – although perhaps given the COVID-19 crisis it’s more a case of…

HYUNDAI INCREASES WARRANTY EXTENSION DUE TO COVID-19

For the second time since the COVID-19 lockdown began, Hyundai Australia has increased its warranty extension period to compensate for decreased car use. Hyundai cars that had warranties due to expire between 1 March 2020 and 31 May 2020, had…

ONLY TONY COCHRANE CAN MAKE SUPERCARS GREAT AGAIN

Australia’s leading motorsport series has a lot to contend with as it prepares to restart its racing season. With only two races conducted over seven months, and the next not scheduled until 27 June, the organisers face a considerable range…

REPUTATION IS EVERYTHING

You are your reputation… at least, almost by definition, you are in the eyes of your customers and potential customers. The Local Consumer Review Survey, conducted by BrightLocal last December, revealed just how important a business’s reputation is. We’ve always…

NISSAN PULLS OUT OF EUROPE’S COMPACT CAR MARKET

Nissan has announced it will end sales of two compact cars in Europe and Russia, citing a consumer swing away toward utilities in the segment. It follows General Motors’ announcement it would to cease production of right hand drive vehicles,…

WE WANT YOU! SPEAK AT THE AADA CONVENTION

With plans underway for the rebooted AADA National Dealer Convention & Expo we are creating a dynamic and engaging program to meet the new challenges that the COVID-19 crisis has brought to the front of our operational agenda’s. It is…

DIGITAL FOCUS IN EXPO

It is no longer sufficient for dealerships to have a token online presence. They must become expert in the methods, technologies and strategies required to bring customers through their digital front door. Designing the best, most interactive and complete experience…