Category: AADA National Dealer Convention

DELOITTE: CREATE AN EXPERIENCE TO ATTRACT CUSTOMERS

The Deloitte Motor Industry Services 2016 Industry Overview Update reinforced a common theme at the Convention, namely that Dealers need to create an ‘experience’ in order to attract customers. Stephen Timperley told delegates that they can’t avoid new challenges and…

DEALERS NEED TO UNDERSTAND THEIR POWER

It is more important than ever that retail automotive Dealers band together and use the power of their collective voice, the expert industry panel concluded at the 2016 AADA National Dealer Convention. Moderated by veteran industry journalist John Mellor, the…

MUCH PROGRESS, MUCH TO ACHIEVE: KEATING

AADA Chairman Terry Keating told delegates at the recent National Dealer Convention that their association had had a successful year, with much achieved in financial and advocacy terms but much still to achieve. “I believe as an association we’ve had…

CHINA, BABY BOOMERS: THE KEYS TO PROSPERITY

The Baby Boomer generation remains the biggest-spending and therefore most important demographic to market to, according to leading demographer and social commentator, Bernard Salt. In an enlightening presentation at the recent AADA National Dealer Convention, Dr Salt showed that Baby…

ADAPT OR DIE: GOOGLE

Modern retail businesses have to evolve and adapt or they risk becoming extinct, Google strategy planner automotive, David Tully, told AADA National Dealer Convention delegates. Mr Tully said the key lesson Dealers should take away from his presentation was the…

THE LIGHTER SIDE OF THE CONVENTION

As is customary at AADA National Dealer Conventions, delegates were entertained by a crack lineup of some of Australia’s leading entertainers. Those making the early starts for Wednesday breakfast were regaled by the rollicking raconteur, Sam Kekovich, whose signature mix…